At the turn of the century, Shawn Dunnaway began to see a need for a comprehensive website promoting Kentucky Lake, Lake Barkley, and Land Between The Lakes. Over the next year, he began researching and compiling data for what would become ExploreKentuckyLake.com. The website had a soft launch on December 1, 2001 and launched officially on New Year's Day 2002.
Since that time, Shawn and his team of staff have worked promoting the Kentucky Lake Area since. Now in its 20th year of service and having received nearly 20 million website visits, ExploreKentuckyLake.com has become the internet's top destination for all things Kentucky Lake.
Shawn takes pride in the Kentucky Lakes Area. He believes the site needs to provide the most accurate and up-to-date information possible on the website. ExploreKentuckyLake.com is updated around the clock, every day, providing timely information for potential tourists and the locals.
Explorations Media Group, LLC, the parent company of this website, is based out of Murray, Kentucky and is owned, operated, and designed by local folks who are originally from the Kentucky Lakes Area.
In 2018, the company expanded by acquiring LandBetweenTheLakes.com, a commercial website promoting LBL and the surrounding area. A little later, KentuckyLakeRentals.com was a launched as a tool for users to find a specific type of a rental. And Four Rivers Explorer, in operation since 2006, serves as a regional website showcasing the "lesser-knowns" of the four-state region.
In October 2019, Explore Kentucky Lake acquired KentuckyLake.com, its digital assets and social channels from Lake Productions, LLC. Two months later KentuckyLake.com was relaunched and became an integral part of the company's marketing efforts.
The number one goal of Explore Kentucky Lake (and it's sister properties) is to market and promote Kentucky Lake tourism on the internet. If you would like to find out more about the company, email at firstname.lastname@example.org.